Newsroom

What changed, and when

Press coverage and company records, each entry pinned to the date it happened. Numbers and results live on the measurement pages. What stays here is the record itself: who wrote about us, what we announced, and when.

Press coverage

Korean outlets have written about ARTIFEX, the company behind CiteAngle, and the way it approaches marketing. The headlines below link out to the originals, which are in Korean.

Outside one sunlit cafe, the owner holds up a drink while another creator films it on a gimbal-mounted phone
Illustration for the article's premise: the brand's frame goes up before the ad budget does.

22 December 2025 · Kyungsang Ilbo · Bae Jung-hwan

“Growing together with small businesses”: ARTIFEX builds an integrated content model

The piece is about sequence. The brand's frame goes up before any of the ad money starts moving. Once that frame holds, creator work and commerce have something to sit on. The model is built for owner-operated businesses.

In a bright meeting room, one presenter points at that rising curve on screen and walks the team through a marketing plan
Illustration of the trend-generating model the article describes.

17 December 2025 · E2 News · Lee Jae-wook

ARTIFEX unveils a trend-generating model and sets out a marketing strategy for mid-sized and large companies

A look at the branding model ARTIFEX put forward, the one it calls trend-generating. Stepping onto a wave somebody else already made has a short shelf life, the premise goes, so the brand makes the wave itself and customers move around inside it. Mid-sized and larger companies are the audience here.

Photographs and color cards arranged in one grid on a bright studio wall, mapping out the brand's content structure
Illustration of structuring identity and content before spending on reach.

10 December 2025 · SEN TV · Oh Dong-gun

ARTIFEX opens up its core strategy for structuring brand and content

This one starts further back. When a brand cannot say why it exists, the reporting notes, the advertising after it struggles to do much of anything. So identity and a content system go in first, and marketing efficiency follows from there. Creators get a line too: partners you grow the brand with, not a resource to manage.

Everything on this page is a dated record of something that changed.

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