The denominator behind every number we hand you

As of 2026-09-19

How many questions one audit puts into the market

An audit builds a question list, then puts those questions to several places, several times over. Engines answer the same question differently from day to day, so asking once tells you only about that day.

Panorama puts 50 questions 7 times each, and reads every one of the 20 places listed below.

One question becomes 21 places × 7 repeats = 147 cells. Each square below is one cell.

Every place we ask, named

Buyers in different countries use different places, so the rosters differ. Below are all 21 places we ask in this market.

Every screen a name can appear on

We ask in 21 places, but answers surface on 20 screens. Here are all 20.

We also count what arrives alongside

Videos, maps, shopping and people-also-ask arrive on the same screen as the links, and in this market those add up to 69 spots. We read them from the answer we already paid for, without asking again.

The same question, asked 7 times

One ask gives you the value of that one ask. 7 of them show how far the answer moves.

Every rate carries a confidence interval: the band it could actually sit in. We use the 95% interval.

Why 7, and what changes when you ask far more often, is on the methodology page. Methodology: why it is measured this way

What counts as a completed round

These three decide whether a round can close. Miss any one of them and we do not deliver that round.

A citation is the AI linking to you as a source. A mention is your name in the text with no link. That split, and the rest of the words a judgement turns on, is fixed in the glossary. Glossary: the words a judgement turns on

The same checks go over our own pages

When we find something that makes pages easier for search and AI answers to pick up, it goes on our own site first and gets one line in a ledger. That ledger holds 699 entries today: 174 apply to every single page, 459 to the site as a whole, and the remaining 66 to page types.

Every deployment re-checks that all 699 are still in place. Improvements live on the page, not in the codebase, so building a new page quietly rolls them back.

Each market site carries its structure in a separate registry, compared page by page: 118 in Korea, 108 in the United States, 113 in Japan, 339 in all.

Running exactly this over your pages is the first step of the improvement work.

Read next: Methodology: why it is measured this way · Audit tiers and pricing · Glossary: the words a judgement turns on · Public claims registry