This page shows the delivered screens in their real structure and reading order.
The numbers are filled only with your own measured data — request a free AI visibility check and the same
format comes back filled with your brand's live evidence.
One Panorama asks 50 questions of 15 engines, 7 times each — 5,250 cells in all, read across the 17 places an answer can show your brand.
What an unseen deliverable costs. If you cannot inspect the report before buying, you
risk discovering its limits in the meeting where somebody asks how a figure was produced. Every screen below is filled from a sealed CiteAngle reading with competitors read side by side with your brand,
which is why the format can be argued with.
The second cost shows up at renewal. Without seeing the format first you risk buying a report
your own team cannot use: no denominators to answer finance, no source URLs for the people who
have to fix the pages, and nothing an analyst can recompute. A deliverable that stops at the
score is a deliverable that gets read once.
Why look at the report before you buy it
Because the deliverable is the product. Everything else in this category is a promise about
a deliverable, and the two are only the same thing if you have seen it. A report you cannot
inspect in advance is a report you find out about after the invoice, usually in the meeting
where somebody asks how a figure was produced and the answer is a shrug.
What is worth looking for while you scroll is what these screens do with uncertainty. A rate
appears with the interval around it, never as one confident number. A verdict sits next to
the evidence that produced it and the action it implies. Competitors are read inside the same
answers, on the same questions, in the same runs, so what you see is a position on a field.
And readings the grid planned but could not take are printed as a count instead of
disappearing, because a denominator that quietly shrinks makes every rate above it look
better.
Hold a vendor dashboard next to this and the difference is not the styling. It is whether the
screen can be argued with.
Panorama report — an edited preview
The delivered screens, in their real reading order — filled only by your own measured evidence.
50
buyer questions in the delivered Panorama grid — each one put to all 17 places a US answer can name you, 7 separate times, with every run's status shown
repeated runs behind every rate on these screens — answer variation captured, not guessed
Wilson score 95% confidence intervals on applicable citation rates
15
slides in the executive brief — the artifact that reaches the decision table
Included with Panorama · delivered async
The current Panorama asks all 50 buyer questions seven times over, everywhere on our US list. Every reading gets a status: observed, cited, failed or indeterminate.
Below is an edited view of the report screens — the CiteAngle index gauge, per-engine visibility
and the query×engine matrix. The full deliverable is written from your own measured evidence.
The ladder in one line — every rung on this panel
The ladder in one line: Radar ($399) compresses the same 17-surface panel into 5 questions, still asked
seven times each; Compass ($1,199) widens to 20 questions; Panorama ($2,599) runs all 50 and
reports Wilson score 95% confidence intervals, because a rate without its range cannot be compared with anything; Wide-Angle Panorama ($3,899) runs that same grid
and reads thirty competitors inside the answers instead of ten.
Paid audits can attach Wide Pack (+10 buyer questions at the same depth) or Focus (core-10 precision to 28 or 40 cumulative runs), deliver one to three
business days after measurement starts, and carry Panorama's async expert layer — an expert-written
narrative, the 15-slide executive brief and email Q&A with a two-business-day written response.
Every screen below is the delivered format.
Panorama report — screen-structure preview
6 AI answer surfacesAI OverviewsSearch · News · Video
CiteAngle index · confidence interval
One composite coordinate, published with its confidence interval
Engine coverage mix
Your citations detectedBrand mentionsSearch & video presenceConnection gap (opportunity)
Competitor position map
Vertical — Do you appear?Top yes · bottom no
Yours alone3
Shared6
Open ground9
To win back12
Horizontal — Does a rival appear?← No · Yes →
Filled dot — a question you already show up onHollow dot — a slot to move into
Per-surface visibility · query × engine matrix
Six AI engines
Google AI Overviews
Search · News · Video
SNS presence cards
Your citation detectedBrand mentionConnection gap (opportunity)Observed total
The layout above carries the report's real components in their real structure.
Your report is filled only with verified observations and source URLs.
What the report shows — and the headline sections
What the report shows — the same question draws different answers from different engines.
A brand cited on one engine routinely fails to appear on another. On top of that read, the report
connects the landscape of sources the AI actually cited, the queries you win and the queries you
concede, and the co-cited source candidates inside answers your competitors currently own. Each
source candidate is presented in verification order — answer sentence, citation marker, URL, source
page — so the decision on which engine and which query to move first starts from measurement.
The full Panorama report is checked against a completeness manifest, so no deliverable goes missing. The headline sections:
+ the rest arrives with your audit — the completeness manifest checks the set for gaps
On top sits the expert layer, delivered entirely in writing: an expert-written narrative with
graded prescriptions, the 15-slide executive brief, plus email Q&A with a
two-business-day written response.
The real report — citation gaps, win/loss queries, contested zones — is written
from your data and delivered to you alone. The fastest way to see it on your own brand is a
free AI visibility check and a Panorama at its listed price. What we measure for you
goes to you and to no one else.
Every verdict is read with its evidence and its next action
The colors are judgment stages, not decoration.
The report's colors are judgment stages, not decoration. Each card states what was detected to
produce the verdict, which observations entered the denominator, and the next action it points to.
The three verdict stages, card by card
Confirmed strength
Brand mention or your URL cited
Observations where the brand entity or a registered owned URL was confirmed inside a valid answer. Open the receipts by engine, query and run to trace exactly which answers produced the strength.
Healthy observations where the brand connection is missing
The answer came back clean, but your brand was not selected — or was mentioned without your URL being cited. We split the search-candidate, AI-selection and brand-binding stages so the fix lands at the right layer.
Reading order · search presence → AI mention → source citation → answer absorption
Evidence status
Uncollected, not shown and indeterminate kept separate
Brand absence and collection status are separated, so only real improvement signals enter the priority list. Recollected observations go to the work queue; the valid ones become comparison metrics.
Reading order · status label → denominator inclusion → recollection / review record
Regional visibility map — national coordinates and state opportunity on one screen, on separate denominators
With the regional extension, executives read the national coordinates and the priority states on
one screen, while operators drill into the evidence — regional AI answers, mentions, direct
citations, search presence and competitive gaps — observed under verified regional access and
location signals. Below is the structure of the delivered screen; your report carries only
verified observations and source URLs.
The delivered screen, mapped — national card and state band
National baseline · own denominator
Your brand's market-wide coordinates
National
The national query panel summarizes mention, direct citation, search presence and competitive position. State observations are never pooled in to inflate the national figure.
Extension · Regional units: 50 states + Washington, DC
Relation to the national metric
Separate denominator and separate tables from the US national baseline
Key deliverables
State and DC opportunity maps, competitive intensity, priority markets, execution queue
How state scores are gated — the contract fine print
The regional panel is a quote-based option scoped by coverage. Explicit location
APIs and verified regional browser observation are kept separate, and IP-derived coarse location
and opt-in precise device location run as independent panels. Location receipts, surfaces, queries
and run counts are fixed before contract, and state figures are reported on their own denominator
next to the national baseline. A single reference-city observation remains a result for that
location only; only panels that meet contracted multi-location coverage and acceptance gates are
promoted to state or DC scores.
The executive briefing deck — the artifact that reaches the decision table
Operators get the data. The board gets fifteen slides.
The data report belongs to your operators; decision-makers need fifteen slides. The executive
brief included with Panorama is that artifact — a 15-slide deck carrying the three-line verdict
and the priority targets, structured like this:
KEY
Three-line verdict
NOW
Where you stand
WIN·LOSS
Win / loss queries
FOCUS
Investment priorities
NEXT
Next moves
+ 10 more slides — written from your data
The panels above show representative slides from the fifteen, edited. The real
deck is written from your measured data and arrives boardroom-ready — read it on your own
schedule.
Free AI visibility check, Compass, Panorama, Wide-Angle Panorama — what changes at each step
Same engines, same judging rules — what changes is scale, the competitor panel, the expert layer and the brief.
The charts looking alike is deliberate — all four measure with the same engines and the same
judging rules. What separates them is measurement at a scale that yields statistics, how
many competitors are read inside the same answers, the expert layer (sections an expert
writes personally), and the executive brief.
Compass is the automated audit that fixes your precise current coordinates from a full measurement
grid; Panorama is the complete audit that adds the expert layer and the executive briefing;
Wide-Angle Panorama runs that same grid and widens the competitor panel from ten companies to
thirty. The cards settle it.
Precise current coordinates from a full measurement grid (automated measurement, reviewed before delivery)
Measurement grid
20 buyer questions, each asked 7 times, on 15 engine captures — run in full with every status shown (the same full-width panel as Panorama — adds News, YouTube, Google short-form and Bing Copilot)
Statistics
Full matrix keeping planned, observed, failed and indeterminate runs separate
Full deliverable list
Measurement & delivery
Every query repeated seven times per round · report in one to three business days after measurement starts
Technical gate audit
AI crawler and indexing access check
AI recognition read
Entity, competitive frame and per-engine variance
Competitor comparison
3 verified competitor profiles + the map of queries competitors lead
Measurement, recognition and design — the complete audit before you move (expert layer)
Measurement grid
50 buyer questions, each asked 7 times, on 15 engine captures — run in full with every status shown (adds News, YouTube, Google short-form, Bing and Copilot)
Statistics
Wilson score 95% confidence intervals · CiteAngle index (formula published)
Full deliverable list
Measurement & delivery
Every query repeated seven times per round, released after the delivery-package review · one to three business days after measurement starts
Technical gate audit
Blocking causes and repairs logged — accessibility and exposure reported separately
AI recognition read
Who the AI believes you are and who it says you compete with (entity-disambiguated)
Wide-Angle Panorama — Full AI Visibility Audit, 30 Competitors
$3,899 · one-time
Character
Everything Panorama delivers, read against thirty competitors instead of ten (expert layer)
Measurement grid
50 buyer questions, each asked 7 times, on 15 engine captures — the same grid as Panorama. What widens is the competitor panel, not the question count
Statistics
Wilson score 95% confidence intervals · CiteAngle index (formula published)
Full deliverable list
Measurement & delivery
Same as Panorama — every query repeated seven times per round, released after the delivery-package review · one to three business days after measurement starts
Competitor comparison
30 competitors read inside the same answers — who was named first, who was named at all, and where you sat between them
Competitor evidence
Source URLs, answer spans and the run index attached to every competitor row
Crowded categories, where your own count says little until you can see it next to theirs
Audit credit — Within thirty days of payment, the full audit fee comes off your first program payment · either implementation sprint, Growth Operations or Category Leadership.
The free AI visibility check runs on your own brand — which makes it more accurate than any demo.
Request it from the contact page and the format on this page comes back
with your live evidence.
For the format we use to write results up as evidence — use case, measurement design,
numbers with their window, and an explicit scope label — see
how we document results as evidence.
Radar $399 compresses the same 17-place panel into 5 questions, still asked seven times each, as a presence check, and paid audits can attach Wide Pack $799 (+10 buyer questions at the same depth) or Focus (core-10 precision to 28 or 40 cumulative runs, $1,799/$2,499) — see the full list.