What the money is actually for. Your buyers are asking an answer engine before they reach you, and the shortlist that comes back is built out of pages you did not write. Nothing you already own reports on that screen: analytics starts at the visit, which happens after the decision, and a rank tracker describes the links the answer was sitting above. So the position that decides whether you get considered is the one position nobody in your company can quote. These prices buy the reading of it — where you stand, who is named beside you, and which pages the winning answers cited — and then the work that follows from it.
One order, both readings
Getting found in the results and getting named in the answer are two jobs.
SEO is the work that puts your page into a set of search results. AEO — other people say GEO — is the work that puts your name inside the answer an engine writes for someone who never scrolls to a result. A buyer does both in the same afternoon, so one order reads both in the same round, on the same questions, under the same judging rules.
Put one question to 15 engines and your name can turn up in 17 places. Google answers a single ask with a results page and an AI Overview; DuckDuckGo does the same. We publish the two counts apart for that reason and never multiply them into a third number. Below is every engine we ask and every place we count.
Every paid tier runs that same panel. Price moves two dials: the number of questions we put through it, and the number of competitors we read beside you. The four tiers sit side by side on the audit pricing page.
Where reading stops and building starts
The audit fee buys the reading and the work list that comes out of it. Exact target URLs, the pages that have to be written, an owner against each one and the condition that closes it. That list ships inside the report.
The sprint fee buys the building. Technical gate patches, core pages and evidence assets get made and published, each one carrying a change receipt, and we rerun the same panel at the close under the conditions that fixed the baseline. The four-week Refit Sprint is $15,900; start it within thirty days of a paid audit and the audit price comes off the first invoice. Both sprints are on the implementation pricing page.
One order, end to end
Seven areas sit on the map — search, AI answers, local, commerce, media, social and the technical layer underneath. Whatever an outside party can observe goes through the grid on the same questions. For the screens only their owners can see — in-app search, voice, personalized sessions — the execution layer carries prescriptions written against the platforms’ own documentation, and the traffic you own confirms the result. Which area lands in which layer is on the coverage map.
What widens the panel
Four add-ons attach to a paid audit, and each one runs on the same method. The questions, the repeat count and the judging rules hold, and the extra observations land in the same window as the original run — so a widened panel still compares straight back to the one you started with.
| Add-on | Price (USD) | What it widens |
|---|---|---|
| Wide Pack | $799 | Ten more questions across the whole panel. |
| Angle Pack | $799 | Ten questions the standard set never asks — how a shortlist gets drawn up, and what proof a buyer wants before switching. |
| Focus · 28 runs | $1,799 | Your core ten questions repeated to twenty-eight runs, which tightens the interval around each rate. |
| Focus · 40 runs | $2,499 | The same ten to forty runs, with the interval width printed beside each rate. |
Attach conditions and the checkout are on the ordering page.
A national figure hides the states underneath it. The fifty states and Washington, DC open as a quote-based extension, measured under verified location signals, with the state figures kept on their own denominator and read next to the national baseline. How the location receipts and the acceptance gates work is on the coverage map.
Order an audit →The checkout, the attach conditions, and what is fixed before the invoice goes out.
Prices exclude applicable sales tax.