Inside the measurement
Published method
What gets asked, how many times, and the rule that decides a citation. Open the method →
Why this matters before you buy. Without a named person accountable for the judging rule, a disputed figure has nowhere to go, and the cost of that lands on whoever quoted it internally. Every CiteAngle reading is sealed with its conditions and signed off by the same person who designed it, which is the reason a number of ours can be argued with a year later.
A second consequence is worth naming. Without a public method behind the person, an accountable name is just a signature. So the protocol, the definitions and every published figure sit at fixed addresses that anyone can check. The cost of an error lands on us, never on the person who repeated it.
Why it matters who stands behind the numbers
Measurement is the one purchase where you cannot inspect the goods. A rate arrives as a percentage on a slide, and by the time it is wrong it has already been quoted in a board meeting. The usual protection is a brand you recognise, which is not protection at all. The real protection is a named person who decided which questions were asked, what counted as a citation and whether the report was fit to send — and who can be emailed about it afterwards.
So we publish the person, not just the company. The same name covers the whole chain here: query design, the repeat runs, the rule that decides whether a mention counts as your brand, and the read-through before a report ships. Nothing is handed to a reviewer who never saw the measurement.
What that person is responsible for is a specific piece of arithmetic, published in advance. The widest panel puts 50 buyer questions through 15 engines, 7 times each — every planned reading landing on 17 US surfaces, with your competitors read inside the same answers. Korean and Japanese surfaces run natively on the same protocol, which is why a US brand moving into either market gets one yardstick instead of three vendors. Readings we planned but could not read are printed as a count and left in the denominator, and every figure on this site is traceable through the claims registry. Then the same team goes and fixes what the reading pointed at, from the pages themselves through to the search, social and paid channels feeding them.
The operating company
| Service | CiteAngle |
|---|---|
| Operator | ARTIFEX Co., Ltd. Korean registered name: 주식회사 아티펙스 |
| Representative | Jungyeup Sim Korean spelling: 심정엽 |
| Registered office | 1006, 391 Gangseo-ro, Gangseo-gu, Seoul, 07803, Republic of Korea |
| Contact | support@citeangle.com Phone: +82-10-6342-7116 |
| Business registration | 239-88-03748 (Republic of Korea) |
| Hosting provider | Vultr |
| What we do | We count how often a brand's name comes back in AI answers and in search results, on one consistent yardstick, and then we go and fix what those numbers point at. Ranking work, answer-engine work, content, social and paid operations sit inside the same engagement. |
| How delivery runs | Fully asynchronous. No calendar to align: decisions land as written memos, briefings as recordings, questions and answers by email. The record is part of what you buy. |
ARTIFEX Co., Ltd. is headquartered in Seoul. The parent hub site is artiaudit.com, and CiteAngle is the brand under it that handles measurement and improvement.
Measurement lead
Jay Sim is the representative of ARTIFEX Co., Ltd. and the measurement lead for CiteAngle. That covers the whole chain: choosing which questions get asked, running the repeats, applying the rule that decides whether a name counts as cited, and reading the report before it ships. Every figure on a public page gets checked against the public claims registry before publication.
The background behind that is brand-side, not agency-side. From July 2024 to 2025, as AI Director at Korinto Co., Ltd., Jay built an automated customer-inquiry response system for an outdoor apparel brand, put AI photography and virtual try-on into a commercial line, connected the stack to the e-commerce platform, and wrote a price-monitoring crawler. That work ended with a departure from the company, and its architecture is the skeleton of the measurement pipeline we run now.
Reach the measurement lead at support@citeangle.com. The full scope statement lives in the published method.
About the byline
English and Japanese research carries the byline Jay Sim. The Korean pages carry the same person as 심정엽. Two spellings, one scope of responsibility — query design through report review.
The rule for putting a name on a piece is short. What we measured and what someone else published never get mixed, and anything we measured ships with the conditions it was measured under. A figure without its conditions does not go out.
Every piece published under that byline is listed on the author page.
Read next
Verify a claim
Claims registry
Every public figure with its source type and as-of date, in one place. Open the registry →
Commercial terms
Pricing
List prices, what each engagement includes, and the terms that govern delivery. Open pricing →