What are you actually buying?
Coordinates and the evidence behind them. An audit records where your brand currently sits inside AI answers in a form that can be recounted — and that record becomes the reference point every later decision is read against.
Coordinates
Your position lands as numbers
For every query, which surfaces cited a page from your domain and which only named you — measured on the same ruler, reported cell by cell.
Evidence
Each number carries its source
The query set, the measured surfaces and the judging rules are written into the report. Read it against the published method and you can follow the arithmetic.
Reproducibility
The next run lines up beside it
Measurement conditions are sealed at capture time, so a later reading sits next to this one instead of replacing it.
What separates the three?
The axis is the decision, not the price. Which questions get asked, who you are placed beside, and what lands in your inbox — those three diverge. Repetition count and judging rules are identical across all three.
One protocol, three widths — cells per audit
| Decision axis | Radar | Compass14 | Panorama |
|---|---|---|---|
| Question type | Branded — questions that name you | Branded and unbranded | Branded and unbranded |
| Queries × cells | 5 queries · 490 cells | 20 queries · 1,960 cells | 50 queries · 4,900 cells |
| Competitor panel | Per-engine variance on your own name | 3 verified competitor profiles | 8 competitors with source URLs and run indices |
| Search cross-check | AI answer surfaces | Adds Google AI Overviews and organic search | Adds News, YouTube, Google short-form, Bing and Copilot with an organic control |
| Interpretation | Condensed core report, fully automated | SEO×AI quadrant crosswalk and technical gate audit | Expert-written narrative, prescriptions and a 15-slide executive brief |
| Decision it drives | Do AI answers know us at all? | Where exactly do we sit, and what comes first? | Which questions and surfaces do we invest in, and against whom? |
List prices for all three, with the add-ons and the audit credit: see the pricing page.
Which surfaces does each tier read?
The free snapshot is a fast read on the AI engines. Paid audits add the search cross-check and, on Panorama, the full source landscape the answer engines pull from.
The full boundary — seven areas, measured layer and execution layer — is drawn on the coverage map.
What Panorama delivers
The report is built for the decision table, and the expert layer arrives in writing — an expert-written narrative, the 15-slide executive brief and email Q&A on your schedule.
Open a delivered report in its real structure and reading order on the samples page.
When do the add-ons make sense?
Add-ons attach to a paid Compass14-or-above audit and run inside the same measurement window. They buy width or precision on the grid you already ordered.
Width
Wide Pack — 10 more questions
Ten additional queries appended at full depth: 980 more cells (10 queries × 14 engine captures × 7 runs) in the same window. Use it when a product line or a second buyer persona sits outside the ordered panel.
Precision
Focus 28 — tighter intervals
The core ten queries re-run to 28 cumulative repetitions (2,940 incremental cells) with dual-window confidence intervals. Use it when a decision turns on a difference small enough that the interval matters.
Precision
Focus 40 — research-grade depth
The core ten queries to 40 cumulative repetitions (4,620 incremental cells), entering the repetition range some published research recommends (40–150 runs per platform).
Add-on prices sit with the audits on the pricing page.
How does an audit carry into an execution program?
The audit fee is a down payment, not a quote. Within thirty days of payment, the full list price of your most recent paid audit — Radar, Compass14 or Panorama — is credited toward either sprint, Growth Operations or Category Leadership, automatically, against that first program payment. Competitive Signal is excluded.
Run the numbers on your own combination with the credit calculator on the pricing page.
What do we need from you to start?
Your brand name and aliases, primary domain, industry, the competitors you care about, the questions your buyers would ask an AI, and the target state or Washington, DC. After payment confirmation you approve a query-panel draft, and the approved set is version-sealed so every later remeasurement compares against the same panel.
Reports publish to your dashboard, typically one to three business days after measurement starts, with a PDF and a seven-day share link.