What never looking costs. Without a reading you lose shortlists silently and the absence shows up in no report you already own. Each CiteAngle audit here runs the same sealed protocol with competitors read side by side with your brand, which is why a smaller purchase is a narrower sample of the same method.
Start with what happens if you skip this. Your buyers are already putting their questions to an answer engine, and the shortlist that comes back is assembled from pages somebody else wrote. You will not see it. Analytics logs the visit after the decision, and a rank tracker reports on the list of links the answer was sitting on top of. The screen that did the choosing leaves no row anywhere in your stack, so the honest position is not "we are doing fine there" but "we have never looked". An audit is what turns that into a number you can act on, and everything below is about how wide a look you need.
What are you actually buying?
A position, and the evidence under it. An audit records where your brand sits inside AI answers today, in a form anyone can count again. That record becomes the point every later decision is read against.
Position
Where you stand, as numbers
For every question: which places linked to a page on your domain, and which only said your name. Same judging rules for all of them, reported question by question. One reading is one question, asked once, on one engine.
Evidence
Each number carries its source
The question set, the places we read and the judging rules all go into the report. Set it beside the published method and you can follow the math yourself.
Repeatable
The next run lines up beside it
We seal the setup at the moment of capture, so a later reading sits next to this one instead of wiping it out.
What separates the three?
The axis is the decision, not the price. Three things change: which questions get asked, who you are placed beside, and what lands in your inbox. The repeat count and the judging rules are the same in all three.
One method, three widths — questions per audit
| Decision axis | Radar | Compass | Panorama |
|---|---|---|---|
| Question type | Branded — questions that name you | Branded and unbranded | Branded and unbranded |
| Question set | 5 questions, whole grid | 20 questions, whole grid | 50 questions, whole grid |
| Rival panel | How far your own name swings from engine to engine | 3 checked rival profiles | 10 rivals, with source links and run numbers |
| Search cross-check | AI answer places | Adds Google AI Overviews and plain search | Adds News, YouTube, Google short-form, Bing and Copilot, with plain search as a control |
| What you read | Short core report, measured by machine and checked by a person before you get it | SEO×AI quadrant map and a technical gate check | A written read built from your run, what to fix, and a 15-slide brief for the board |
| Decision it drives | Do AI answers know us at all? | Where exactly do we sit, and what comes first? | Which questions and places do we put money behind, and against whom? |
List prices for all three, with the add-ons and the audit credit: see the pricing page.
Which places does each tier read?
A place is one screen where your name can turn up — a chat answer, a results page, an AI Overview. The free AI visibility check is a quick read on the AI engines. Paid audits add the search cross-check, and Panorama widens it to the source pool those answer engines draw on.
The full line — seven areas, split into what we measure and what we work on — is drawn on the coverage map.
What Panorama delivers
The report is built for the decision table. The commentary layer is all in writing. You get a read built from your numbers, the 15-slide brief for the board, and email Q&A on your own schedule. Nothing goes out until a person has read it through.
Open a delivered report in its real shape and reading order on the samples page.
When do the add-ons make sense?
Add-ons attach to a paid Compass audit or higher and run inside the same window. They buy you width, or a tighter reading, on the grid you already ordered.
Width
Wide Pack — 10 more questions
Ten more buyer questions, read at the depth you already bought. Each one goes out seven times to the same places, inside the same window. Use it when a product line, or a second type of buyer, sits outside the panel you ordered.
A tighter reading
Focus — 28 cumulative runs
The core ten questions run again up to 28 repeats in total, with the range worked out across two windows. A range says where the true number most likely sits. Use it when a decision turns on a gap small enough that the range matters.
A tighter reading
Focus — 40 cumulative runs
The core ten questions up to 40 repeats in total. Repeats of the same question overlap, so the extra twelve runs buy a small amount of range on top of 28 — the report prints the width beside every rate, so you can see exactly what you bought.
Add-on prices sit with the audits on the pricing page.
How does an audit carry into an execution program?
The audit fee is a down payment, not a quote. Within thirty days of paying, the full list price of your latest paid audit — Radar, Compass or Panorama — comes off your first program payment. All four execution programs carry it — either sprint, Growth Operations and Category Leadership — and it applies on its own without you asking.
Run the numbers on your own mix with the credit calculator on the pricing page.
What do we need from you to start?
Your brand name and any aliases, your main domain, your industry, the rivals you care about, the questions your buyers would ask an AI, and the state you sell into (or Washington, DC). Once payment clears you sign off on a draft question panel. That set is then locked to a version, so every later read compares against the same panel.
Reports land on your dashboard, usually one to three business days after the reading starts, with a PDF and a share link good for seven days.
What each audit includes
The scope lines that used to sit on the pricing page.
Free AI visibility check — 1–3 queries, one run, across six places where AI answers show up: a same-day preliminary read of where your brand appears, with the source addresses those answers cited (monthly) — free, before any money moves.
Measured in United States (US) · 6 AI engines
Korea and Japan run on the same grid. The list of places an answer can name you differs by country.
Measuring is automated on every tier, and so are the written read and the executive brief — both come out of your own run. What people do by hand is the check before we publish, and the work on your assets. Each card names what its tier includes and prices it in.
Verification is written into the contract: on every execution program, the before-and-after re-measurement is a contracted deliverable. One observation is one question put to one engine, one time. A full Panorama runs every one of them, spread over 20 places an answer can appear — the whole board, not a sample of it.
Fixed-price audits on the same panel of 20 places and the same judging rules. What changes between them is how many questions we ask, how many competitors we count inside the same answer, and how deep the reading goes.
Why buy the reading here. Three things separate this panel from a score in a dashboard, and all three are visible before you pay. Search results and AI answers are held in one grid, judged by the same rules, so a prescription has somewhere to land instead of ending at the screen it was measured on. Your competitors are read inside the same answer, on the same question, in the same run — knowing your own count says nothing until you can see it next to theirs. And every reading is sealed with the conditions it ran under, which is what lets a figure you quote this quarter survive being questioned next year.
Two more, less obvious and worth more over a year. Readings the grid planned but could not take are printed as a count and kept in the denominator, because a shrinking denominator flatters every rate above it. And Korean and Japanese surfaces run natively on this same protocol, so a US brand opening either market gets one comparable standard instead of three vendors and three definitions. When the reading is done, the same team does the work it pointed at — pages, content, and the search, social and paid channels behind them.
What each rung actually measures is on the diagnostics page; the boundary of what we measure and what we fix is on the coverage map.
Side-by-side scope, deliverables and the decision each audit drives: how far the measurement goes.
Five checks, in buying order — each one works before any money moves:
And a scope is fully refundable any time before measurement begins — full cancellation and refund terms are in the refund policy.
diagnosis → implementation → operating program · bar length sketches product depth · USD list prices · product specification
Order a program within 30 days of an audit and what you paid for the audit comes off the first invoice. Monthly programs are quoted to the scope you hand over.
What it includes
- Confirms whether AI answers know your brand at all — presence, absence and per-engine variance
- Condensed core report · automated measurement, reviewed before delivery
- Comes off your first program payment in full, within 30 days — all four execution programs
What it includes
- SEO×AI quadrant crosswalk · technical gate audit
- AI brand-recognition read · 3 verified competitor profiles
- Planned, observed, failed and indeterminate observations kept separate
- Automated measurement, reviewed before delivery · report in one to three business days after measurement starts
What it includes
- 10 competitors · SNS presence cards (Instagram/Facebook public-profile measurement)
- Competitor source URLs with the question and the run index on the same row · answer spans where the answer carried one · misinformation scan
- Wilson score 95% confidence intervals · CiteAngle index
- Narrative read & graded prescriptions, built from your run · 15-slide executive brief
- US delivery: fully async — dashboard report, PDF and email Q&A (two-business-day response)
What it includes
- Everything Panorama delivers — full report, 15-slide executive brief, misinformation scan, SNS presence cards, narrative read
- 30 competitors read inside the same answers — who was named first, who was named at all, and where you sat between them
- Source URLs, answer spans and run index attached to every competitor row
- Built for crowded categories, where knowing your own count says nothing until you can see it next to theirs