Pricing · Verification
The question list, the judging rules and the sealed baseline go up before the invoice does — and the same panel is rerun at the close.
We price the measurement and the work. Tie payment to outcomes and the seller picks what counts as one — a road to winning a question nobody asks and billing for the win. So the judging rules and the question list go up before you pay, and what they measured is what you get.
Every audit carries an independent US-dollar list price — the one on the audit pricing page is the one you pay. The order fixes scope, the measurement runs in full, and the report publishes to your dashboard. Start with a free AI visibility check or a paid baseline, then carry the evidence into implementation and matched remeasurement.
It goes into our measurement ledger exactly as measured, the moment it runs — a baseline no one can recreate later, read like-for-like against your next one.
Every tier reads classic search alongside the AI answers. Google and Bing organic visibility run in the same round on the same questions. One report scores your AI citation gap and your search-results gap. The prioritized fixes serve both.
Why a verified baseline comes before a year of subscriptions
We read the pricing pages of four subscription dashboards ourselves. Their published list prices run from $29 to $699 a month — $348 to $8,388 a year. Otterly $29–489. Profound $99/$399. Semrush AI Visibility Toolkit $99/mo per domain, billed annually. Ahrefs Brand Radar $398 for selected platforms or $699 for all of them. They come from official pricing pages, re-read 2026-08-01. The sources sit on the claims registry. Profound’s published methodology reads each prompt once a day. Their own experiment found ten repeated runs cut day-to-day noise in citation share by about 40% (Profound blog, 2026-07-08).
Panorama is not a competing subscription. It is the verified baseline you buy once — every cell auditable. Runs repeat, and rates carry Wilson 95% confidence intervals. Each run gets hash-sealed receipts that fingerprint its conditions and raw data. Any later edit shows. Whichever vendor earns the next twelve months of spend, it starts from numbers you can check yourself. $2,599, once, delivered in days, with a free AI visibility check first so you see the format on your own brand before any money moves.
And a baseline is the one thing you can't buy later. Engines keep changing, and no one can put your query panel to last month's engines. A month your panel never ran stays unmeasured. The Panorama you run now becomes the t0 every later read compares against. That holds for a sprint's closing measurement and for a monthly program alike. The raw data and receipts ledger transfer to you under the engagement terms. A remeasurement is a delta on that continuous baseline, run against your sealed record under the same protocol.
Before work begins, your panel's baseline is sealed into a hash ledger. Questions, places, repeated runs and judging rules are fixed and receipted. Later movement is read against a record that still has to match its fingerprint.
Work orders, before-and-after captures, URLs and timestamps bind each change to the evidence behind it — the change ledger ships with the deliverable and stays yours.
We rerun your panel under matched conditions at the close and publish the delta with its confidence intervals. The statements behind our public copy sit on the public claims registry, so you can check the verdict yourself.
The core is the measurement itself — every planned observation reported with its status — plus citation and mention tables for each place, question by question, each citation row carrying the source domain and, where the answer exposed one, the full page address.
What sits on top of the measurement
On top of that sit the SEO×AI quadrant crosswalk, the competitor read and the prioritized next actions; Panorama adds win/loss and entry cards, the misinformation scan, the expert-written narrative and the executive brief. Reports land on your dashboard and download as PDF, and a machine-readable JSON file travels with them, holding every citation address, whether each engine cited you or named you, and the seven runs one by one. The delivered screens are shown in their real structure on the samples page.
Your brand name and aliases, primary domain, industry, key competitors and the questions your buyers would ask an AI — plus the target state or Washington, DC.
How the panel gets locked
The quote fixes your USD scope first; after payment confirmation you receive a query-panel draft to approve, and the approved question set is version-locked so every later remeasurement compares against the same panel. The more owned web and social assets you list, the sharper the measurement gets.
On your dashboard, typically one to three business days after measurement starts — viewable online, downloadable as PDF, shareable with your team and executives through a report share link valid for seven days, with an email notice when the report is ready.
History, share links and the expert layer
Your account keeps the measurement history, so repeated engagements read as a time series. From Panorama up, the async expert layer arrives with it: Panorama's expert-written narrative and 15-slide executive brief, monthly decision memos and recorded briefings on programs, and email Q&A with a two-business-day written response.
The report turns a low score into an ordered work list — exact target URLs or new-page briefs, owners and acceptance criteria.
How the sprints carry it
The Refit Sprint and the Category Sprint then implement those priorities as real search and AI assets, and a matched remeasurement on the same locked panel reads the change with the same ruler. Within thirty days, an audit fee applies in full toward the next step — so a low baseline becomes the t0 your improvement is measured against.
Match the cadence of your decisions, not a fixed calendar.
Why cadence follows decisions
AI answers move day to day — our own repeated runs and published external experiments observe the same thing — so one audit is a coordinate, and change verdicts need repeated waves on the same protocol. After implementation, the sprint closes with a matched remeasurement; for quarterly budget decisions, the programs add a monthly wave on the same questions. And a baseline cannot be created retroactively — the earlier your first run, the longer your time series.
More answers on scope, delivery and verification: the FAQ.
Order an audit →The checkout, the add-ons, and what is fixed before the invoice goes out.
Prices exclude applicable sales tax.
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