The short answer
All three measure again every month, and the contract fixes what lands each month. The expert layer completes in writing on every program: written memos, recorded briefings and email Q&A with a two-business-day written response — every decision reached without a meeting.
Pay by the month, or once for the year. The yearly price is one payment covering all twelve months{% if sub_free_months %}, and it costs {{ sub_free_months }} months less than twelve monthly payments{% endif %} — same work, same monthly rhythm; the invoice is the only difference.
What each program sends every month
Competitive Signal ({{ sub_monthly['q-monitor'] }} a month, or {{ sub_annual['q-monitor'] }} a year) — every month runs a wide-angle Panorama read across the full grid, with thirty competitors judged in the same answers and month-over-month movement flagged; every month brings role, source and misinformation change cards (each with source URLs and run indices) and a written signal memo; every month closes with a delta report, a reading through that month's lens, the sealed evidence ledger and your claims registry entry — yours to keep. Observation-led: your team executes.
Growth Operations ({{ sub_monthly['q-growth'] }} a month, or {{ sub_annual['q-growth'] }} a year) — every month a wide-angle Panorama (the full grid, thirty competitors and a month-over-month delta view), a written decision memo, two priority winning moves executed with work orders and completion receipts, and a recorded briefing. Every month also closes with a delta report on the same ruler, the receipt ledger, client-owned conversion evidence read side by side, and next month's priorities. The flagship program.
Category Leadership ({{ sub_monthly['q-pro'] }} a month, or {{ sub_annual['q-pro'] }} a year) — adds four executed moves a month, a monthly authority-source campaign pack, a thirty-competitor position panel and a board-ready decision deck every month.
All three are contracted engagements. A person works on your account every month, so each one starts from a written agreement — get in touch and we scope it with you first.
Why this matters
One audit is one date. Answers keep moving afterwards, and by the time a quarterly review notices, the reason has scrolled out of reach.
The contract fixes what lands each month and the same grid runs again, so month-to-month differences are read against a measured spread rather than against memory.
Questions buyers read next
Where this answer comes from — Published pricesHow we measureTerms, defined