The short answer
The contract fixes what lands each month. The commentary layer completes in writing on every program: written memos, recorded briefings and email Q&A with a two-business-day written response. Each program re-measures on Compass or Panorama every month, and every decision is reached without a meeting.
Pay by the month, or once for the year. The yearly price is one payment covering all twelve months, and it costs 2 months less than twelve monthly payments; same work, same monthly rhythm, the invoice is the only difference.
What each program sends every month
Competitive Signal ($3,490 a month, or $34,900 a year) — every month runs a wide-angle Panorama read across the full grid, with thirty competitors judged in the same answers and month-over-month movement flagged. You also get role, source and misinformation change cards, each with source URLs and run indices, and a written signal memo. The month closes with a delta report, a reading through that month's lens, the sealed evidence ledger and your claims registry entry, yours to keep. Observation-led: your team executes.
Growth Operations ($8,900 a month, or $89,000 a year) — every month a wide-angle Panorama (the full grid, thirty competitors and a month-over-month delta view), a written decision memo, two priority winning moves executed with work orders and completion receipts, and a recorded briefing. It closes with a delta report on matched conditions, the receipt ledger, client-owned conversion evidence read side by side, and next month's priorities. The flagship program.
Category Leadership ($15,900 a month, or $159,000 a year) — adds four executed moves a month, a monthly authority-source campaign pack, a thirty-competitor position panel and a board-ready decision deck every month.
All three are contracted engagements. A person works on your account every month, so each one starts from a written agreement: get in touch and we scope it with you first.
Why this matters
One audit is one date. Answers keep moving afterwards, and by the time a quarterly review notices, the reason has scrolled out of reach.
The contract fixes what lands each month and the same grid runs again, so month-to-month differences are read against a measured spread rather than against memory.
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Where this answer comes from: Published pricesHow we measureTerms, defined