Price list
Published prices
Where these figures come from and what each one includes. Open the price list →
Calculator
Pick one audit, add depth if you want it, then pick the program you would move into. You get two numbers: what you pay to start measuring, and what is left when the execution work begins. Every figure here is read straight off the published price list.
One Panorama asks 50 questions of 15 engines, 7 times each — 5,250 cells in all, read across the 17 places an answer can show your brand.
One CiteAngle audit. Add-ons are optional and can be combined. The program is optional too, and you can decide on it after the audit lands.
Audit
Add-ons — widen the query set or repeat it harder
Add-ons attach to Compass and Panorama.
Program — the side that changes the number
The audit fee comes off these 4: Refit Sprint · 4 weeks · Category Sprint · 8 weeks · Growth Operations · monthly · Category Leadership · monthly.
The audit fee does not sit on top of the program — it comes out of it. Money spent measuring turns into budget for the fix. This pairing adds up as two separate figures. The Competitive Signal Program is a measurement subscription that re-runs the grid every month, so it stands beside the audit as its own contract.
The audit fee comes off your first program payment in full, within 30 days, and the credit applies to the most recent single payment. Choose "Audit only" and the audit figure is the whole engagement. Prices exclude tax; the binding figure is the one on your written quote.
What it costs to skip this step. Without a published number you compare vendors by proposal, and the one that answers fastest wins on responsiveness alone — so the budget goes to whoever had the better sales process. Every CiteAngle list price here is sealed to the same product specification the measurement runs on, which is why the total you build on this page is the total on the invoice.
In this category the number usually arrives last. You book a call, sit through a discovery questionnaire, wait for a proposal, and only then find out whether the thing was ever inside your budget — by which point two weeks are gone and comparing two vendors means comparing two conversations. Publishing every list price removes that. You can rule us in or out in a minute, and so can your finance lead, without anyone having to speak to a salesperson first.
The same openness runs under the price. What each audit measures is published on the diagnostics page. The protocol behind every measured reading is on the methodology page. Every figure we quote across this site is registered with its source and date in the claims registry. A price you can check belongs with numbers you can check.
Due at the audit is the audit plus any add-ons. It is the part that starts the measurement running, so it is invoiced once, at signature.
Left when the program starts is the program list price minus what you already paid for the audit. Where the audit costs more than the program, this box sits at zero and the engagement ends with the audit itself.
Total is the two boxes added together. When you do carry on into a program, the total lands on the program list price, because the audit has already been counted inside it.
These are list figures. Several markets under one contract, or a longer commitment, changes the shape — send the situation through the contact form and it comes back as a written quote.
Why there are two calculators. This page adds up everything we sell — 3 audits, 3 add-ons and 5 programs, in whatever combination you choose. The credit calculator on the price list takes the 4 programs the audit fee comes off and shows what is left to pay. Both read the same published price list.
Price list
Where these figures come from and what each one includes. Open the price list →
Starting point
Five buying situations, one recommended starting point each. Find your starting point →
Before you buy
The questions worth asking any AI visibility vendor, and what public pages answered. Read the comparison →
Ready to turn US visibility evidence into a market plan? Tell us the US buyer, target state and decision date.
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