Definitions

Why state the denominator first?

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The denominator is the count of observations a rate is divided by, and the same numerator produces a different rate depending on which observations were counted and which were set aside.

This is the sense CiteAngle uses when it measures. The word travels with other meanings in this market, so we pin ours before it turns up in a report.

Where this lands in the measurement

A rate with an unstated denominator can be made to look large or small at will, which is why the denominator is written before the number.

Runs that produced no answer to judge are taken out of the denominator, and how many were taken out is published next to the rate.

What it costs to leave this loose

An unstated denominator can be made to look large or small at will. Ninety percent tells you nothing until you know whether it is nine runs out of ten or nine hundred out of a thousand.

Runs that produced no answer to judge are removed and the removed count is published, so the rate can be recomputed by the reader.

Who you want measuring this

One reading does not settle a term like this. The answer an assistant writes today can name different companies tomorrow, so a Panorama round puts 50 buyer questions to every place on our US list, 7 separate times each, and reads all 17 of them — ChatGPT · Perplexity · Claude · Gemini · Grok · Google AI Overviews · Google AI Mode · Bing Copilot · DuckDuckGo AI Assist · Google Search · Bing Search · Yahoo Search · DuckDuckGo Search · Google News · Bing News · YouTube · Google Short Videos. Radar starts at 5 questions and covers the same list under the same rule.

Where we ask → Surfaces we countA map from the places we ask to the surfaces we count. Only these rows split in two: Google Search and DuckDuckGo Search Assist.Where we ask 15Surfaces we count 17AI answersOpenAI web searchAI answersPerplexityAI answersAnthropic web searchAI answersxAI web searchAI answersGeminiAI answersGoogle AI ModeSearchGoogle SearchSearchYahoo SearchNewsGoogle NewsNewsBing NewsVideoYouTube searchVideoGoogle short videosSearchBing SearchAI answersBing CopilotAI answersDuckDuckGo Search AssistOpenAI web searchPerplexityAnthropic web searchxAI web searchGeminiGoogle AI ModeGoogle organicGoogle AI OverviewYahoo SearchGoogle NewsBing NewsYouTube searchGoogle short videosBing SearchBing CopilotDuckDuckGo AI AssistDuckDuckGo organicA single capture from Google Search and DuckDuckGo Search Assist splits into two surfaces. That is why we count 2 more surfaces than the places we ask.
Where we ask, set beside the surfaces we count. One place can be asked once and still be counted in two, so the two totals differ.

We put the same questions to the competitors you name inside the same runs, so you see both in one table. The conditions are sealed, so you can reproduce the round and check it, and every planned observation is published with its state, failures included. When you choose who measures this, check that all three are in place.

That describes how the measuring is done. It is not a promise about where your numbers land.

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