An entity is a thing a name can point at — a company, a person, a product — and search and answer systems file facts under that thing rather than under the words used to describe it.
This is the sense CiteAngle uses when it measures. The word travels with other meanings in this market, so we pin ours before it turns up in a report.
Where this lands in the measurement
Where two companies share a name, one company's facts end up standing in for the other's, so a matching name is not treated as a match.
The call is made on markers that can be traced back, such as a registered address or a company number, not on the name alone.
What it costs to leave this loose
Share a name with another company and their facts stand in for yours. Nothing in a rank report marks it happening.
The call is made on markers that can be traced back, such as a registered address or a company number, and the mixed cases are counted separately.
Who you want measuring this
One reading does not settle a term like this. The answer an assistant writes today can name different companies tomorrow, so a Panorama round puts 50 buyer questions to every place on our US list, 7 separate times each, and reads all 17 of them — ChatGPT · Perplexity · Claude · Gemini · Grok · Google AI Overviews · Google AI Mode · Bing Copilot · DuckDuckGo AI Assist · Google Search · Bing Search · Yahoo Search · DuckDuckGo Search · Google News · Bing News · YouTube · Google Short Videos. Radar starts at 5 questions and covers the same list under the same rule.
We put the same questions to the competitors you name inside the same runs, so you see both in one table. The conditions are sealed, so you can reproduce the round and check it, and every planned observation is published with its state, failures included. When you choose who measures this, check that all three are in place.
That describes how the measuring is done. It is not a promise about where your numbers land.
Pages that use this term
Terms worth pinning at the same time