The short answer
The Refit Sprint ($15,900 · four weeks) implements the priority winning moves your audit confirmed: core pages implemented or patched, new evidence assets, technical gate patches and an entity fact sheet — closing with a change-receipt ledger, matched remeasurement and an executive delta memo. The Category Sprint ($29,900 · eight weeks) widens to two implementation waves with baseline, mid and final measurement, registered held-out and delayed evaluation, an authority-source pack and weekly written decision memos.
Change the core pages and the technical foundation first: four weeks. Build the structure that gets you selected across the category, including the authority-source layer: eight weeks. Both require a paid audit first — that is where the priorities come from.
Why this matters
Put four weeks against a category problem and pages get patched while the reason to be chosen stays unbuilt. Put eight against six fixes and you are paying for waves you do not need.
Both close with matched remeasurement against a sealed baseline. Whichever you pick, the change is reported as a delta rather than as a summary of activity.
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