Structured data is a machine-readable statement of what a page is about, published alongside the prose, and it is expected to point at the same facts the prose does.
This is the sense CiteAngle uses when it measures. The word travels with other meanings in this market, so we pin ours before it turns up in a report.
Where this lands in the measurement
When the markup and the sentence disagree, the one a machine reads is the one that travels into an answer.
We check more than whether the markup is present — we check that its values match what the page actually says.
What it costs to leave this loose
When the markup and the sentence disagree, the machine-readable one is what travels. Prices and opening hours drift first, and the cost lands on whoever arrived on the wrong number.
We check the values against what the page actually says rather than only whether markup is present, and the checked items are listed.
Who you want measuring this
One reading does not settle a term like this. The answer an assistant writes today can name different companies tomorrow, so a Panorama round puts 50 buyer questions to every place on our US list, 7 separate times each, and reads all 17 of them — ChatGPT · Perplexity · Claude · Gemini · Grok · Google AI Overviews · Google AI Mode · Bing Copilot · DuckDuckGo AI Assist · Google Search · Bing Search · Yahoo Search · DuckDuckGo Search · Google News · Bing News · YouTube · Google Short Videos. Radar starts at 5 questions and covers the same list under the same rule.
We put the same questions to the competitors you name inside the same runs, so you see both in one table. The conditions are sealed, so you can reproduce the round and check it, and every planned observation is published with its state, failures included. When you choose who measures this, check that all three are in place.
That describes how the measuring is done. It is not a promise about where your numbers land.
Pages that use this term
Terms worth pinning at the same time