The short answer
Yes — the more you have invested in search, the more there is to check. On queries where an AI summary appears, part of the attention your ranking used to earn moves into the answer itself, and the rank table does not tell you whether that answer carries your brand. SEO remains the foundation. What the report adds is the crosswalk: search presence and AI presence measured on the same queries, in the same round — because some search work demonstrably transfers into AI answers and some does not, and the crosswalk shows which move comes first for your category.
Why this matters
The more mature the search programme, the more of it sits outside the rank table. Spend harder against that gap and the thing that reliably rises is rank.
Queries where search presence and answer presence disagree are pulled out on their own, so the next move builds on what you have already paid for.
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Where this answer comes from — Published pricesHow we measureTerms, defined