The short answer
We ask the same question seven times a round and hand you the spread as a number. AI answers do move between runs, and that movement is one of the things the audit measures. If you asked a model twice and got two different answers, you read that correctly: one run is one run, and a single reading is a value, not a trend. Every paid audit reads citation and mention counts inside the collected runs, alongside the answer variation itself. Applicable citation rates carry Wilson score 95% confidence intervals, reported with the effective sample size, and precision labels are granted by the actual width of the pooled interval. The final report is released after the repeated runs and the delivery-package review complete.
Why this matters
Compare single runs and a flat month reads as progress while a real gain reads as decline. Budget moves on that reading and does not move back.
The spread is reported as a number beside the result. A change either clears it or it does not.
Questions buyers read next
Where this answer comes from: Published pricesHow we measureTerms, defined