The short answer
Same measurement engines, same judging rules — what changes is measurement width and interpretation depth.
What each audit covers
Radar ($399) puts 5 buyer questions to every place on our US list and asks each one seven times. It settles the first question: does AI know your brand at all, and which sources does it lean on when it answers? It is the short entry read, and its list price comes off a program payment within thirty days exactly like the two below.
Compass ($1,199) widens that to 20 questions on the same {{ GRID_FACTS.en.surfaces }} places, the grid run in full with every status shown (six AI answer engines + Google AI Overviews + organic search cross-check) — measurement runs automatically, we review the package, and it lands on your dashboard in one to three business days after measurement starts: the SEO×AI quadrant crosswalk, a technical gate audit, the AI brand-recognition read and 3 verified competitor profiles. Precise current coordinates, complete without a meeting.
Panorama ($2,599) takes it to 50 questions on the full list, adding News, YouTube, Google short-form, Bing and Copilot — and adds 10 competitors, SNS presence cards, the misinformation scan, Wilson score 95% confidence intervals, the completeness manifest that checks the deliverable set for gaps, an expert-written narrative, the 15-slide executive brief and email Q&A with a two-business-day written response. If the result is going in front of a board, it's Panorama.
Every list price, add-on and payment term sits on the pricing page, which is the source these figures are copied from.
What holds for both
Both audits repeat every query seven times per round and release the final report after the delivery-package review — one to three business days after measurement starts. Whichever audit you start with, its full list price comes off the first payment when you begin any program within thirty days — your audit spend becomes execution budget. The full delivery stays async — no meeting required.
Why this matters
Buy the wider read for a question the narrow one answers and the extra spend buys confirmation. Buy the narrow one for a decision that needed competitors and the round gets run twice.
Both tiers use the same engines and the same judging rules, so a Compass round and a later Panorama round stay comparable instead of starting over.
Questions buyers read next
Where this answer comes from — Published pricesHow we measureTerms, defined